INCREASE PROFITS FROM YOUR PLATFORM WITH SITECORE SEO.
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Track how your Sitecore SEO sales result.
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What is included in our Sitecore SEO process?
If you're not getting the results you need at Sitecore or are just getting started, we have a proven process to kickstart and improve your performance.
Identifying your needs
Do you want to rise to the top of the Google rankings, get ahead of your competitors and gain long-term leaders every day? Of course. And it all starts here. At Motionly Digital, our experts will dig deep to understand your deepest business needs so we can create a mobile-friendly, SEO-friendly online store that will redefine your operations.
Understanding the system
Sitecore is a great, flexible CMS (Content Management System), but it can be tricky if you're new to the platform. At Motionly Digital, our highly trained developers understand Sitecore's features and quirks so they can create a customized SEO strategy that works to your competitors' advantage.
Execute the plan
It's time to see the magic come to life. Our Sitecore SEO experts will try to build and strengthen your website in powerful ways. This means a well-indexed, well-organized and user-friendly site with quality content and relevant keywords - therefore more engaging, functional and effective.
Managing the platform
The Sitecore platform requires great attention to detail, but if you set it up, manage, monitor and update it correctly, it has the potential for huge returns. When you combine Motionly Digital's digital marketing expertise with Sitecore's system, we guarantee continuous consistency and results.
Big ambitions? Our Sitecore SEO strategy will get you there.
Get higher in Google rankings.
Sitecore is an enterprise-grade e-commerce platform with serious functionality. Motionly Digital is an SEO business with serious Sitecore experience. Not only do you get top-notch performance, our Sitecore SEO expertise gives you:
- Always-on means you never miss any data at any time
- End-to-end management of SEO through the funnel
- Further personalization using existing CRM data - allows you to categorize your data according to specific buyer personas
- Combine with high-power automation for precise targeting to gain relevant new data
Sitecore not only promises omnichannel campaign delivery, but is one of the few platforms that can truly deliver omnichannel marketing – allowing you to power your search campaigns for a truly holistic, always-on approach to your market.
And perhaps most importantly, it's so easy to use that even a marketer can handle it.
So you can make timely changes to campaigns based on real-time data, in real time, without having to go to a coder to get the job done.
Sitecore SEO FAQs
We’ve compiled a list of the most commonly asked questions about Sitecore SEO best practices to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.
It’s a cloud-based content management system that wields incredible power for companies and businesses who want to amplify their reach. A huge amount of customisable features are found on the system, accessible from anywhere there’s an internet connection, which is one of the reasons it’s used by serious digital marketers and SEO professionals like yours truly.
Uploading, managing, and optimising the content on your site. Having a basic website build is great – but without quality content management, it’s extremely difficult to use, and next to impossible to rank well on search engines. Your content needs to be organised and well-indexed to be seen – which is something that Sitecore can most certainly do.
Unfortunately not as it’s a licensed product. However, you get the best of opensource technology, plus a streamlined user experience with that license, which makes it much easier to perform great digital marketing on a day-to-day basis. These are also a few handy features that will help you climb the ranking ladder with more ease.
Fine-tuning and detailed organisation are easy to do once you’ve mastered this digital system. As a result, you can organise and name data in ways that Google (and, of course, your audience), finds useful. It also provides more flexibility than you might find on other systems. The cloud system is even a valuable benefit for content.
It’s the art of using Sitecore’s CMS (Content Management System) to help your site stand out on Google and bring in traffic. With some data, skill, and knowledge of the behind-the-scenes action in this platform, you can absolutely achieve this. We won’t say it’s easy when handled by yourself, but it is possible, given a little time.
There are a few elements that are considered best practice, including:
- Adding aspx extensions
- Having neat, logical item names
- Using lowercase URLs that are short and concise
- Utilising one programming language
- Implementing customised meta tags, meta keywords, and meta descriptions
Using an expert or agency to help ensure consistency and results.
Sure! There are a few things to remember. Mainly, Sitecore likes to keep things lower case, and without gaps between URL extensions. Instead, use hyphens to join the words together – especially keywords. It may take some coding in the Link Manager to get the item name right., but you’ll get there. We are also more htan happy to help you with this.
These are the elements that make up all that you have in your Sitecore site. That means page headings, layouts – everything that lives in and on the platform. You have the power to customise items, and where they’re mapped to – which is a factor that can be used to your SEO advantage if done right.
Getting your head around Sitecore can be a bit tricky. Working from the Content Editor is a crucial part of the process, and there are quite detailed components that you’ll need to understand in order to get a site experience the way you want it. If you’ve never done this before, it can be quite overwhelming, and a developer or Sitecore expert (like us) can definitely help smooth the learning curve.
It takes a combination of great keyword research, correct URL specs, and making sure the item name is right (and readable), as well as standardising links. All of this can be done under the item tabs and Link Manager in Sitecore’s back-end. Remember: Google wants to know what your site is all about, so the old KISS adage is a great guide to follow.
Embrace logic, technicality, and a methodical process. This platform demands attention to detail and can give a lot in return if you give it all you’ve got. There’s a lot of potential to do great things when you fuse digital marketing with Sitecore’s system, so take the time to really master it or utilise an agency to do the hard work for you.
Speaking from experience, unless you’re used to working with complex back-ends, it’s unlikely you can do this all yourself. Nothing is impossible, but more often than not, we get cries for help from digital marketers who have waded into ambitious waters and been a little stuck due to the complexity of the platform. Luckily for them, we’re always happy to answer the call!
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