You need to include high-volume keywords into your material seamlessly and naturally. It’s important not to  spam keywords on your pages or blog post content, as this comes off as a negative to Google (and readers). If you over-use keywords, you risk being penalised. Additionally, all content must be unique; you can’t copy and paste copy from elsewhere and put it on your own site. Within your content, you’ll also need to include internal links to tie all of your target pages together. This helps both rankings in search results and your target audience.

Above all, heading optimisation needs to be actioned on every page you’re writing for. This means including keywords and phrases in your headlines and subheads so that Google and other search engines can spot them quickly and easily. This is also helpful for your customers, as it helps them scan and navigate your page quickly. But ultimately, you need to keep in mind the requirements of H1, H2 and H3 tagging.

• H1 headlines

This HTML tag indicates that the associated copy is the most important, probably the page title or an article headline. It is a key ranking factor for algorithms and is used to scope out the theme or subject of the page.  

• H2 headlines

If H1 tags are the headline, think of these as the subheads. They can be used to structure the page’s narrative and create clear content sections that help rank the relevance of your content.

• H3 headlines

These can be used to further subdivide and clarify your content for both your users and Google’s algorithms. Essentially, it’s about creating a content hierarchy that guides the engine through a clear and coherent story.

If you would like to learn more about heading optimisation or anything else to do with SEO optimisation, the team at Motionly Digital is always happy to help. SEO and digital marketing are our passion, and we are always happy to help businesses in Ankara and beyond thrive with the tactics and strategies we have perfected. Whether you’re looking to create thumb-stopping content or integrate the right words and phrases to get your site noticed by Google, we are the SEO agency for you.

SEO content uses keywords and links to appeal to search engines like Google; this then lets you rank better for specific key phrases. Content writing without SEO doesn’t prioritise these factors, meaning rankings may not be as high or as easy to achieve.

In truth, good web content writing should always include SEO, as it is the only way to help your site appear at the top of Google’s results page. After all, why go to all the effort of creating smart and interesting copy if nobody is going to see it? If thinking about SEO feels too overwhelming or you don’t have the resources to do it justice, give our team at Shout a call. We can help you strategise, create, and execute high-quality material that moves your site up the ranks.

• Writing content for SEO isn’t rocket science, but it isn’t always easy either. First, you need to know what you want to say, which includes creating brand and product messages, refining your tone of voice, and understanding your audience. Next, you need to understand how Google’s algorithm works and which words and phrases will help your site get noticed.  

  Here are some of our top tips to help you get started:

  • Ensure you’re still prioritising reader value and editorial quality

  It’s not just a case of putting in a bunch of random keywords. You still need to ensure your copy is compelling, readable, and accurate.

  • Incorporate keywords that you’ve researched carefully for your niche

  Google Analytics is great for scoping out common search terms and phrases. Look out for the ones that are used most frequently and include them in your copy.

  • Avoid keywords that are too competitive to target

  Some keywords and phrases are used too often by too many people. Don’t waste your time on these as they won’t increase your organic traffic or conversions.

  • Place keywords in your main headings

  This is where Google and other search engines look first, so it’s helpful to have your key phrases located in your headlines and subheads.

  • Do not spam your keywords. A few mentions are enough

  Otherwise, your copy just becomes super repetitive, which is off-putting for both your customers and Google’’ search engine algorithms.

  • Aim for at least 500 words per page, if not more

  There are lots of ways to do this without creating a wall of text. Ask our expert team to show you some of the ways they’ve discreetly beefed-up content.

  • Never copy and paste content from elsewhere

  This is called plagiarism and is a very bad look for your business. How can your customers trust you if you steal content from your competitors?

  • Update and refresh your copy frequently – including blogs.

  Google is really good at serving up fresh and relevant content to its users, so make sure your copy doesn’t become outdated and/or irrelevant.