In the digital age, businesses now have access to more customers than ever before. If this social platform were a country, it would have the largest population on the planet. 

Think about that for a moment. Your business has the potential to reach a community of 1.79 billion active users daily. It shouldn’t be a question of if, but how, your business should be leveraging this kind of platform to grow its brand presence and sales channels.

The world is, quite literally, at your feet now as a business owner. And while that’s great at surface level, it’s the same for all of your competitors. So not only do you need to be on this platform, you need to be dominating it. To do that, you need to partner with Motionly Digital’s team of experts.

When considering how your brand can be at its most effective in this environment, it’s also worthwhile considering the value attached to partnering with a team of experts on how to best navigate a Facebook campaigns. We’ve been through all the ups and downs of the social campaigns and know how to deliver and maintain great results for brands of any size. We’ll even offer up a few tips here for free.

This social platform has a very advanced AI that automatically removes posts that violate its policy. Many people have argued that the company should be more hands-on with their approach, but the sheer size and volume of people and content they now manage is beyond comprehension.

While Facebook advertising and its wider platform were built on free speech, there’s a line that can quickly be crossed when it becomes offensive or just plain hate. So, the bots flag any violation and send it to a review team to make a final decision. Alongside the Facebook Business Manager tools, these bots are quick to remove posts that are similar in nature to anything that has been flagged and removed before, but they’re also targeting spam, false accounts and inappropriate images. This all has a positive effect on the standard of content broadcast on the platform.

At our Facebook management agency, we can:

• Help guide you and your brand through the common mistakes

• Offer Facebook ad support

• Apply our years of experience to your campaigns.

Beyond being a potential revenue stream, you’ll also remove the headaches and potential pitfalls that can come with Facebook management in today’s age. 

It’s a mandatory part of your Facebook advertising strategy. Leaving negative comments on your page unaddressed is not the right way to deal with them. And nor is biting back and getting into a war in the comments section. It’s akin to ignoring a customer in your store, or a staff member engaging in a public argument.

If you’ve ever experienced that in the real world, it’s an uncomfortable scene that never leaves the business looking good. It’s no different on this platform. At Motionly Digital we not only help you prepare for the management of such feedback but we can minimise the damage of these comments with a few tricks we’ve got up our sleeve. We can’t reveal those just yet though, but get in touch and we’re happy to chat you through it.

With Motionly Digital, your Facebook advertising campaigns are like living, breathing things. We keep a close eye on how your campaign is performing and then change the content and targeting as required to deliver the best results.

If something is working, we lean into it. If something isn’t resonating, we switch it off. If a few things are working, we simply redistribute your budget accordingly to give you the absolute best return for your money. This is how we guarantee results.

Facebook is regularly changing its rules, practices and standards. Sometimes these changes come with a warning, sometimes they’re a little unexpected. And if those changes happen right in the middle of a campaign, they can make a significant impact if you aren’t agile enough to respond. Luckily, Motionly Digital thrives under these conditions, giving you the very best brand awareness possible.

A campaign fails for three reasons:

1. The first, is not having a clear goal, or if you want to get more specific, a clear audience.

2. The second, is once you do have a target audience, being able to properly analyse the incoming results and adapt your campaign to leverage that audience’s interests and engagement. Optimisation is critical to the success of any Facebook advertising campaign.

3. Lastly, and this is a big one, a precision-targeted campaign is only as good as its creative. Annoyance travelling at the speed of light is still an annoyance. In fact, a perfectly targeted campaign that isn’t interesting can actually do damage to your brand! The people you’re talking to have a genuine interest in what you sell or provide, and you’re actively disengaging them with your brand.

Motionly Digital does it all

There is a lot that goes into making a campaign like this work, and if you don’t have a razor-sharp in-house digital marketing team, it can feel like a lot to keep on top of. That’s because it is.

Stick to what you do best, and leave the heavy lifting to us. Once we know your campaign objectives, we can create a strategy for you that includes the variations needed to optimise, and then we can look after the shuffling of assets to drive your results.

To give you an idea, our package of ongoing deliverables includes:

• Campaign monitoring and performance 
• Optimisation of campaigns based on
• Any split testing results
• Monthly performance
• Ongoing design updates and changes
• Development and execution of any retargeting opportunities
• Monthly progress summaries
• Quarterly strategy sessions

At Motionly Digital, we’re all about the power of X – multiplying performance, returns and ultimately, revenue for your business. And we’re not just talking about doubling your performance, some of our case studies  have seen huge national brands get a 14x return on what they were previously seen from their performance marketing efforts. This goes for in-house and agency results as well.

Our X-Chart is your roadmap to guaranteed success. So, the only question that remains is, how much do you want to grow? 

Because of our intricate knowledge in this mode of marketing, and our proven track record of delivering results through careful and effective optimisation, we’re able to plot an achievable path of growth for you and your business with our X-Chart. 

This doesn’t just help you understand the trajectory of your business when it comes to social media and Facebook performance marketing. This can help you prepare for bigger growth across your entire business. 

You’re not expected to know every one of the ins and outs of Meta or Facebook advertising. But we are. Let us show you what we can do.