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B2B content marketing that gains the attention and trust of customers
Motionly Digital's carefully calculated B2B content marketing crosses all channels to work harder 24/7
Four steps to success. See our process now
Let's map out four simple steps we'll use to help your brand succeed with B2B content marketing.
getting things started
B2B content marketing services need attention to detail, so it's crucial to make sure we cover all the basics in this step. At the start of this phase, we'll ask all the right questions to better understand your KPIs, budget, goals, and overall vision. There's no holding back on this part of the journey - the more information we learn, the more power we have to support your content marketing campaign.
creating a strategy
At Motionly Digital, we prioritize consistent results that increase your profitability. But to get there, we need to make sure your initial brief turns into a cohesive strategy. In this step, we determine the most effective companies and brands to target, establish all your content marketing channels and come to a conclusion.
pressing the play button
When we're ready to go, everything is on deck. Watch as our content marketing agency in Motionly takes things a step further to begin to shake things up when interacting with challenging content. From one platform to the next, we will use your best words to attract more attention than ever before, complementing each item with our experts and our following vocabulary masters.
Test and improve
While we will test it during the live phase of your campaign, we will continually fine-tune it to ensure results continue. When your campaign needs to change the target pillars, we'll work our magic on your strategy to realign each base and keep the action going.
Let's get your content strategy in motion.
Monitor your content marketing flow and increase your sales.
It starts with a clear b2b b2b content marketing strategy
We take a very specific route: we start with a careful and precise audience definition, then look at segmentation, targeting and specific messages for specific targets. We engage your team through strategic content workshops, content audits and curation, content roadmap creation, user journeys, channel planning, content calendars, and finally, conversion strategies.
Consider the added benefit of social amplification when paired with relevant content, social work for B2B. Our social media strategies ensure that your content is regularly shared with your goals. Empowerment through social media helps you get the most value from viral shares.
B2B content marketing services FAQs
We’ve compiled a list of the most commonly asked questions about B2B content marketing agency to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.
When you are a business that is looking to market your products and/or services to other businesses, B2B content marketing helps you attract attention and grow your audience through the use of compelling and engaging content like articles, videos, images infographics and more targeted at other businesses.
One of the key things to remember is that you are still marketing towards people, not businesses. While the goal is to create leads and sales from other businesses, successful content marketing campaigns reach the human side of that business to engage them and inspire them to take an action like purchasing your products or services.
A common mistake many businesses make is thinking that anyone can write blogs or social media posts. That may be the case, but writing successful articles, blogs and posts require skills and experience honed over years in the industry, a strong ability to tell stories, understand brands,SEO audience personas and engagement and much more.
Before selecting a B2B content marketing agency ask them about their history and to view and client results so you can see if they have a strong track record of success. Another thing you should look for when selecting the. is the number of social media shares they were able to achieve on their posts for clients as well as the general engagement on posts.
As previously mentioned, you need to tailor your content towards people rather than entities. Create buyer personas and create content that is going to appeal to them and you are likely to have more success. Identify gaps in the market, challenges and needs of your potential buyers and create content that provides solutions and always ensure your SEO and keywords games are on point.
Planning is essential and it all starts with setting goals on what you want to achieve with your content plan. The next step is research to understand your potential customers so you can create content that meets their needs. Brainstorming content ideas is a great way to generate a list that can be rolled out over time so break out the whiteboard and get those creative juices flowing.
To put it simply, content marketing is going to generate leads and sales which is the lifeblood of any business. This is the way to directly reach other businesses to educate them on your brand, your products and services and how you can solve problems they may have or improve their operations.
Video is king in the modern world and this requires a lot of planning, skills and experience to get right. It includes more than just standard video advertising, with YouTube channels and social media accounts to populate, video podcasts, webinars and webcasts as well as videos that help showcase your brand and personality with interviews with your staff as well as video testimonials.
Absolutely. Video content is very easy for your potential customers to consume and digest which makes it highly effective. You can use video in a range of different ways to be entertaining, to be educational and to be engaging. Thanks to social media platforms it is very easy to quickly distribute video and potential audiences that do not have the time to read articles are more likely to watch a short video.
There are many different kinds of content you can utilise. We have already touched on written content like blogs as well as podcasts and video content that can be easily shared across social media channels. There are also other options like newsletters and email campaigns and more traditional content marketing including articles in print media and advertising on television and radio.
There are numerous examples of effective B2B content marketing strategies available online. A good starting point is with some of the bigger, more successful digital content agencies in your local area and around the world so you can see what ideas and strategies they are using to find some inspiration for your own campaigns.
While you can track your own content marketing strategies and gather data on how successful they are (or are not), how do you compare it to your competition and their strategies? That is what enterprise content marketing will achieve, giving you the metrics you need to ensure you are outperforming your rivals.
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