You’ve probably heard a lot about the programmatic advertising system before when it comes to digital marketing campaigns. It’s a popular way to acquire media with a big audience, which is perfect for brands looking for more exposure. Just imagine: your ads are placed right in front of people who are already interested and engaged! That’s the power of a programmatic advertising platform.

It uses artificial intelligence and an auction-based system on Google’s Display Network to buy ad space on websites, apps, videos, and other places where people are already spending time.

There are lots of ways to use programmatic ads—for example, you can choose your target audience based on what they’re searching for or what they’re clicking on. Either way, it allows you to reach potential customers that you might not have been able to reach before.

First, the advertiser chooses the type of campaign they want to run: display, video, mobile app, or universal app campaigns (like YouTube). Then, Google’s AI analyses the advertiser’s website and collects information about it: its audience and how its visitors interact with the website. This data is then sent to the advertiser so they can decide if they want to use any or all of it for their campaign. The AI also identifies similar websites that might be interested in running the same ads as the advertiser.

Next, the auction takes place: each publisher’s available ad space is put on sale for bidding by advertisers. Advertisers bid on this space based on how much exposure they want to receive and how much they’re willing to pay. For example, an advertiser might bid $2 per 1,000 impressions (CPM), or $5 per click (CPC). The highest bidder wins that ad space.

Absolutely – in the right hands. Like any tool, the technology depends on the operator’s skill – so doing a deep dive into your audience and goals is absolutely essential.  When that’s crystallised, you’ll see a major response to your ads – which is where all the hard work pays off!

We’d say so. Since 2009, when bidding for digital ad space came up, it’s been going strong. Just like traders on stock floors now use algorithms to identify where to bid instead of using bits of paper, programmatic advertising uses a fusion between the human brain, and advanced technology capabilities for this kind of process.

Basically, it’s a tool that is implemented in the back-end of an advertising platform. You specify your criteria (budget, goals, time slots, audience), and let the algorithm find a match for you.  Based on what you’ve put up, your ads will feature across social networks and websites on the wider internet. It also works across all devices!

The first step is going deep into the mind, behaviour, needs, and wants of your customer. From there, you’ll want to form a strategy that sets out EXACTLY who you’re targeting, when, and where to reach them. Once you’ve got that down, it’s time to work with the programmatic marketing experts, who will make all that technology work for you in the best way possible.

When most people think of programmatic advertising, they envision it as a type of pay-per-click (PPC) campaign. Although the two go hand in hand, programmatic advertising is much more than PPC or pay-per-click.

PPC is an acronym for “Pay Per Click,” which is a type of marketing strategy that uses online advertising to drive business results. It focuses on the cost-per-click (CPC) model, where advertisers only pay when a user clicks their ad. These ads are primarily on search engines and social media platforms, such as Google and Facebook.

“Programmatic” refers to automated buying and selling of digital media on the ad exchange. This can be anything from online display ads to video ads, and even article placements. Campaigns using this kind of technology are generally referred to as programmatic advertising.

With programmatic marketing, you can use data to make changes to ads before they get placed. You can also use PPC for remarketing, which means showing ads to people who have already visited your site. Both PPC and programmatic are forms of online marketing that can help grow your business.

A programmatic ad campaign is really a software platform that allows advertisers to purchase impressions—or the space on an online media property where ads are placed—in real-time. Advertisers set up automated processes that allow them to bid on available spaces at any given time. This means that the advertiser is able to buy the space for the lowest possible price, and the publisher (also called a “supply-side platform”) gets paid the highest possible price for the space.

The concept underlying this type of advertising is simple: The best price wins the space for their programmatic ads.

At Motionly Digital we show you the best way to manage a campaign on this platform, helping you to get the most value for your investment and maximum results in the end. Throughout your campaign, we will monitor and adjust your strategy as needed, allowing you to compete for top spots on the exchange. This is essential for absolute success on this platform.