Ecommerce, or electronic commerce, is simply the buying and selling of products and services online. All businesses that sell over the internet, from the global giant Amazon to your local supermarket, are examples of ecommerce websites.

Like all SEO strategies, ecommerce SEO relies on utilising best practices to boost rankings on Google. This includes ensuring all onsite content targets high volume keywords, is high quality and free from duplication.

Additionally, online stores need to build authoritative links internally and externally, proving to search engines that their site holds credibility. Beyond that, the overall site’s user experience needs to be the best it can be.

Because there’s so much involved in this process, it’s always worth investing in an ecommerce SEO firm to do the work for you – like Motionly Digital.

Optmisation is a complicated process, and for ecommerce websites, it’s no different. From Shopify to Magento and beyond, you need to ensure your platform adheres to best practices for Google and other search engines.

At Motionly Digital, we utilise a suite of white hat techniques (strategies that work with search engine guidelines, rather than black hat techniques that break rules) to effectively optimise your site in all the right ways.

This can include refreshing your content, updating your listings, boosting your link profile, targeting keywords and tweaking all your technical data.

Creating and monitoring your ecommerce SEO strategy puts you on top of Google, and keeps you there.

An agency in this space is one that continually assesses and adjusts all of the elements that form your ecommerce SEO campaign, you can keep on top of your movements on Google.

Beyond that, an effective campaign puts you ahead of your competitors, who may otherwise be stealing business from you. Achieving quality rankings also means you get more visibility, website traffic, conversions, engagement and click-throughs. In the end, this all translates into ROI.

There are lots of moving parts when it comes to a digital marketing strategy for an ecommerce website.

It’s also important to create a strategy tailored to your industry, your business and your audience. What’s right for manufacturing won’t be right for hairdressing. Drill down even further, and what works for your competitors may not work for your individual business.

Careful analysis and research help to build a digital marketing strategy for any ecommerce sites that sets you apart from your nearest competitor. Copy their keywords, channels and strategy and you’ll keep competing against them on Google. Create unique content and keywords, and you’ll draw your audience to your ecommerce website.

To ensure the best strategy is in place for your store, we recommend enlisting the help of an agency that’s specialised in this area – like us! This will keep you out of harm’s way when it comes to being penalised by Google (it happens) when you don’t follow their rules, and give you the most bang for your buck. 

Plus, it lets you focus on what matters most – your business.

Ecommerce SEO services include a number of tactics that are designed to leverage your ranking on Google and other search engines. These typically include:

• Metadata optimisation – like page titles, meta description, alt text and more

• Research on target keywords (including long-tail keywords)

• Creation of category pages

• Content optimisation 

• On and off-page SEO

• User experience improvements

• Link building

• Technical SEO (including optimisation for Google Search Console)

• Competitor analyses and more

Tying these all together forms a well-solidified and holistic campaign that gives you the best shot at high rankings for your ecommerce site.

Ecommerce services help in many ways, from enhancing your backlink profile for credibility on Google, to reaching more audience groups on search engine results.

When done properly, you get more traffic to your storefront online, giving you more conversions and ROI. And when this is kept up to date, the results continue to come in for the long-term, allowing for a cost-effective marketing approach.

Yes! In fact, we highly recommend it. Using state-of-the-art optimisation techniques, our tech experts will work their magic to ensure your storefront is ready to rise up the rankings on Google. 

Thanks to Shopify’s SEO friendly capabilities and easy backend, we can create a powerful online store that reels in the clicks more than ever before. Best of all, you’ll be able to utilise all the Shopify features you’ve come to love, complete with a solution that will simply power up your offering in more ways than one.

This depends on the objectives of the ecommerce businesses we work with, their products and competitors. During the initial stages of your campaign with us, we’ll launch into keyword research that uncovers the highest volume, low-hanging keywords, ripe for the taking. 

We’ll also seek out information on how your competitors are actively utilising ecommerce SEO services for their own website, and ensure your strategy is designed to overtake them.