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Want to see a successful digital marketing campaign in action?



Faster. More effective. Increase sales with programmatic advertising.

Programmatic advertising is a proven way to reach exactly the customers you need on your site right now. With Motionly's programmatic advertising experts, you can automatically target the customers you need to reach for less.

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The best process for getting the most out of programmatic advertising.

We're all working to provide you with faster, more effective media placement - all in the right place at the right prices. Our process is your key to making this happen.

Step 1

See how it can work for you

Deliver your business message to customers anywhere. Our experts will sit down with you to find out what you want to say, who you want to talk to and where you want to say it. Then we start by listening to what you expect from your campaign, from conversions to ROI.

Step 2

A great return on investment

Next, we plan to place your content so it appears in the right place at the right time and target the audience most likely to learn more about your business. Motionly Digital's experts ensure that ad space bids are effective so you spend less money and get results faster.

Step 3

Start your campaign

Let's go! Motionly Digital programmatically evolves over time. This means we measure results in real time, so you know your campaign is running at peak performance. Here's your chance to double that. Motionly Digital will help you target your sweet spot and instantly grow your business opportunities.

Step 4

Analyze and review

Testing and learning are important parts. We open your campaign's headline here to see what drives it and where we can outperform next time. We also take into account your budget and ROI because we want your next campaign to fire on all cylinders.

Ready to excel with programmatic advertising?

Partnering with a programmatic management specialist is your first step to success. Schedule a meeting with one of our paid search strategists to see how much more effective your online marketing can be. Let's do this.

We will prepare your programmatic services for success.

Motionly Digital's experts ensure that your programmatic campaign automatically cross-references your target market, marketing objectives and inventory to bid for the relevant ad space, effortlessly matching your content with your target audience where they are more likely to pay attention. He. So you spend less money and get faster results.

Programmatic advertising agency FAQs

We’ve compiled a list of the most commonly asked questions about programmatic media buying & ads to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and our digital advertising gurus will answer any questions you might have.

You’ve probably heard a lot about the programmatic advertising system before when it comes to digital marketing campaigns. It’s a popular way to acquire media with a big audience, which is perfect for brands looking for more exposure. Just imagine: your ads are placed right in front of people who are already interested and engaged! That’s the power of a programmatic advertising platform.

It uses artificial intelligence and an auction-based system on Google’s Display Network to buy ad space on websites, apps, videos, and other places where people are already spending time.

There are lots of ways to use programmatic ads—for example, you can choose your target audience based on what they’re searching for or what they’re clicking on. Either way, it allows you to reach potential customers that you might not have been able to reach before.

First, the advertiser chooses the type of campaign they want to run: display, video, mobile app, or universal app campaigns (like YouTube). Then, Google’s AI analyses the advertiser’s website and collects information about it: its audience and how its visitors interact with the website. This data is then sent to the advertiser so they can decide if they want to use any or all of it for their campaign. The AI also identifies similar websites that might be interested in running the same ads as the advertiser.

Next, the auction takes place: each publisher’s available ad space is put on sale for bidding by advertisers. Advertisers bid on this space based on how much exposure they want to receive and how much they’re willing to pay. For example, an advertiser might bid $2 per 1,000 impressions (CPM), or $5 per click (CPC). The highest bidder wins that ad space.

Absolutely – in the right hands. Like any tool, the technology depends on the operator’s skill – so doing a deep dive into your audience and goals is absolutely essential.  When that’s crystallised, you’ll see a major response to your ads – which is where all the hard work pays off!

We’d say so. Since 2009, when bidding for digital ad space came up, it’s been going strong. Just like traders on stock floors now use algorithms to identify where to bid instead of using bits of paper, programmatic advertising uses a fusion between the human brain, and advanced technology capabilities for this kind of process.

Basically, it’s a tool that is implemented in the back-end of an advertising platform. You specify your criteria (budget, goals, time slots, audience), and let the algorithm find a match for you.  Based on what you’ve put up, your ads will feature across social networks and websites on the wider internet. It also works across all devices!

The first step is going deep into the mind, behaviour, needs, and wants of your customer. From there, you’ll want to form a strategy that sets out EXACTLY who you’re targeting, when, and where to reach them. Once you’ve got that down, it’s time to work with the programmatic marketing experts, who will make all that technology work for you in the best way possible.

When most people think of programmatic advertising, they envision it as a type of pay-per-click (PPC) campaign. Although the two go hand in hand, programmatic advertising is much more than PPC or pay-per-click.

PPC is an acronym for “Pay Per Click,” which is a type of marketing strategy that uses online advertising to drive business results. It focuses on the cost-per-click (CPC) model, where advertisers only pay when a user clicks their ad. These ads are primarily on search engines and social media platforms, such as Google and Facebook.

“Programmatic” refers to automated buying and selling of digital media on the ad exchange. This can be anything from online display ads to video ads, and even article placements. Campaigns using this kind of technology are generally referred to as programmatic advertising.

With programmatic marketing, you can use data to make changes to ads before they get placed. You can also use PPC for remarketing, which means showing ads to people who have already visited your site. Both PPC and programmatic are forms of online marketing that can help grow your business.

A programmatic ad campaign is really a software platform that allows advertisers to purchase impressions—or the space on an online media property where ads are placed—in real-time. Advertisers set up automated processes that allow them to bid on available spaces at any given time. This means that the advertiser is able to buy the space for the lowest possible price, and the publisher (also called a “supply-side platform”) gets paid the highest possible price for the space.

The concept underlying this type of advertising is simple: The best price wins the space for their programmatic ads.

At Motionly Digital we show you the best way to manage a campaign on this platform, helping you to get the most value for your investment and maximum results in the end. Throughout your campaign, we will monitor and adjust your strategy as needed, allowing you to compete for top spots on the exchange. This is essential for absolute success on this platform.

A range of software exists where you can buy ads using programmatic. These are often called DSPs or Demand-Side Platforms. Adtech companies – like Somato and Google’s AdEx – fall into this category. There’s nothing stopping you from partnering with more than one DSP to attain your marketing goals.

It can most certainly be. If your goals and strategy set out with crystal-clear precision, you’ll reap the rewards of reaching a specific target audience, wherever they are. That translates to leads that resonate, click-throughs, and ultimately sales – all ROIs that are worth your while.

This cutting-edge style of advertising is responsible for at least 50% of online marketing – and growing. It’s projected to take up 85% of the online market in the coming years –  which is HUGE. You’ll want to have a good strategy down pat before then, so we suggest getting in the game now!

As we outlined above, the effectiveness of programmatic advertising depends heavily on you doing the homework. If you’ve missed the mark on the people you’re marketing to – then it’s likely to be reflected in your results. One more thing we’d say is that technology has its limitations – like counting views rather than impressions for now – but as developments come along, so will improvements. Watch this space!

Not quite; although Google Display Network is similar. Google Ads is a separate platform, whereas programmatic ads leverage a whole variety of resources in order to get results. That can mean websites, social media or apps – whatever the DSP offers.

Google’s display network is similar to programmatic advertising campaigns. Both of them use the same technology. Programmatic advertising is a type of online advertising that uses advanced software to automatically buy and sell ads, usually with little human intervention.

The two main differences between the Google Display Network and programmatic advertising are that the latter doesn’t allow you to choose which specific sites your ads will be shown on and has a higher impression-to-click ratio.

In addition, Google’s display network allows you to target customers based on gender, age, language, and device, among other things.

X marks the spot.

If you're ready to jump into digital advertising, but don't know where to start, the first step is getting your tailor-made X-Chart from the Motionly Digital team. Know what your ROI will bring you, before you even commit.

Our X-Chart shows the value behind our programmatic media buying services, which is designed to help you generate sales leads and increase conversions. It doesn’t matter whether you’re just starting out or already marketing like a pro—this solution can help you make more money, faster.

What’s cool about our X-Chart is that it has been developed in a way to show you exactly what kind of ROI you’ll get from using Motionly Digital’s services. You can see how much extra money you’ll make through programmatic ads versus if you continue doing things the way you’ve been doing them up until now. Plus, there’s no obligation or smoke and mirrors.

By using the ad exchange, you can explode your brand awareness and conversions through a hugely trusted channel.

Programmatic advertising, a type of advertising sold using software, is on the rise. Marketers from almost every industry are looking for a way to get the most bang for their buck, and programmatic advertising is here to help.

The concept is pretty simple: set a target audience, and let the programmatic platform do all the heavy lifting. It’s flexible, too—you can change your spend at any time with just a few clicks. And if you’re ready to start running a campaign, there’s no need to wait around: programmatic ads are ready to go with Motionly Digital.

Sound like a good deal? That’s because it is. Get in touch with our digital marketing experts now.

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