HIT THE SALES AND MARKETING ALIGNMENT SWEET POINT
DIGITAL MARKETING RESULTS WORTH SPEAKING
Want to see a successful digital marketing campaign in action?
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How we can align your sales and marketing to help you grow.
Discover the benefits of aligning marketing with sales for significantly improved ROI and growth.
Learn about our four-step process
Get it all started with a clear process of Motionly Digital experts outlining our intentions for strong sales and marketing alignment.
let's talk
In this first big step, we'll discuss how your sales team is doing right now and where the opportunities are. From here, we can better understand how aligning sales and marketing strategies will work best for your business by highlighting the ways we want to fill these gaps.
careful strategy
After we learn more about your operations, we will conduct an extensive research session to develop and create a sales and marketing compliance strategy that gives us step-by-step steps. This informs all parties about when the goals should be achieved and the results we hope to achieve at the end of each phase.
And action!
Here we go. We will dive into your strategy and present it at its best. Watch as your teams become more proactive and aligned, delivering consistent results that fuel every department of your business. As your marketing continues to drive leads, your sales team can drive them to turn them into lifetime conversions.
healing time
The most important part of this process is reviewing and evaluating the benefits of sales and marketing compliance from our experts and then fine-tuning them so they can do more. From KPIs to ROI and all the insights in between, we'll optimize our approach to ensure your brand is getting the most bang for its buck. If something gets stale, we replace it.
Let's help your sales and marketing make good music together.
Aligning sales and marketing strategies will grow your business.
Consider for a moment replacing the traditional sales funnel with a revenue cycle. With new digital technology and processes, the prospects for better compliance are really exciting. Motionly Digital can show you how to maximize these opportunities for your business. Once you've grasped the basics of "why" alignment is critical, Motionly Digital can summarize relevant case studies and best-of-last-process to help you understand the "how" of sales and marketing alignment. And perhaps the most critical part is seamless and accountable goal sharing. Engaging sales and marketing to establish common goals opens the way for your teams to work more effectively together.
Sales marketing alignment FAQs
We’ve compiled a list of the most commonly asked questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.
Digital and online sales and marketing has advanced to the point where consumers and businesses will often try and avoid dealing with a sales consultant completely, which means it is vital to have automated, digital sales and marketing strategies that allow consumers and businesses to move through the entire sales funnel.
Sales and marketing are symbiotic and to be successful the two need to not only co-exist but work together. Put simply, you cannot generate revenue without sales but you cannot sell the products and/or services without marketing so the two need to work hand-in-hand.
While the two work together, they should be separate divisions within any organisation. Each department has enormous responsibility and those responsibilities should be kept independent of each other to ensure both departments are working efficiently. While they work in tandem with each other, there is too much involved in each division to try and merge them into one.
While these departments do work independently of each other, there needs to be alignment when it comes to goals, decisions, pricing and many more points. The research involved in marketing should be used in sales as well, identifying buyer personas and demographics so this information can be used in targeted and display advertising.
Because both sales and marketing teams have interaction with potential and actual customers and clients at different points in the customer journey, it is important that both departments are aligned so the messaging and goals are the same. This improves sales, makes scalability simpler and improves revenue and growth.
Aside from presenting a united front to customers during their journey and touchpoints with your business, alignment results in reduced costs and overheads, greater efficiencies and an increase in growth which means more revenue and profit for your company and more scope to grow.
Alignment results in a range of benefits including shorter sales cycles, fewer missed quotas, greater productivity through the use of shared data and analytics and a much-improved sales efficiency as this alignment optimises the process of both departments.
Proper marketing and sales alignment can lead to a 32 per cent increase in year-on-year revenue according to the Aberdeen Group. Wheelhouse Advisors have also shown that alignment can lead to 208 per cent growth in marketing revenue while MarketingProfs research has shown that this alignment also equates to a rise in sales win rates of 38 per cent.
The differences between B2B (business to business) and B2C (business to consumer) sales and marketing alignment are minimal. The alignment still involves presenting a unified front and having the same goals, the same data and the same buyer personas. The only real difference is one focuses on businesses and the other focuses on consumers in general.
HubSpot is a powerful inbound marketing and sales platform that can assist in making sales and marketing alignment simpler through automation and by providing a central platform that both departments can operate from. That provides complete visibility to both departments and helps streamline and improve alignment.
There are many and this should be researched depending on your business, product and goals. These best practices include understanding your target audience, their demographics and behaviours. It also involves clearly defined role and responsibilities across both sales and marketing departments so that the right messaging is reaching the right people.
There are many technologies and platforms out there (like HubSpot) that can assist. Using third-party platforms is a great starting point because of the visibility it offers across both sales and marketing departments. It allows you to achieve alignment while keeping both departments separate to function autonomously while working towards common goals.
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